Being mission-driven is not the same thing as having a mission statement. Lots of companies have mission statements that define their way to making money. But mission-driven organizations exist for something more than just maximizing profits.

There’s also a difference between a "social mission" and a “customer mission". Customer missions focus on customer outcomes. Social missions focus on social outcomes and the common good, be it societal or ecological. When I use the term “mission-driven” in our vision, We're talking about this latter type of mission.